Celebrity Partners with TripAdvisor to Launch Video Soliciting Votes for Great Causes
PRNewswire NEWTON, Mass. (NASDAQ:EXPE)
NEWTON, Mass., Oct. 31 /PRNewswire/ -- This November, Barack Obama and John McCain aren't the only ones looking for votes, so are five travel-related nonprofits participating in TripAdvisor's "More than Footprints™" philanthropic initiative at http://www.tripadvisor.com/Causes.
With voting top-of-mind, TripAdvisor released a video (http://www.youtube.com/TripAdvisor) starring Hollywood phenom Rosario Dawson challenging people to make their voices heard and vote for how they would like to see $1 million donated by TripAdvisor® (http://www.tripadvisor.com/), the world's largest travel community.
Titled "Vote? Why Bother?," the video stresses why people should take part in voting on the TripAdvisor site, by sarcastically telling people, "Don't vote." The TripAdvisor video is a play on the popular "5 Friends" video, starring celebrities encouraging people to register and vote in the upcoming election.
The five nonprofits participating in the "More than Footprints" charitable initiative are:
-- Conservation International - Saving the places people love to visit
-- Doctors Without Borders/Medecins Sans Frontieres (MSF) - Emergency
-- National Geographic Society - Exploring and sustaining authentic
-- The Nature Conservancy - Environmental protection
-- Save the Children - Aiding children around the world
"With more than 20 million reviews and opinions, all from real travelers, TripAdvisor believes in the power of the collective voice," said Christine Petersen, CMO, TripAdvisor. "The video we created is not only meant to be fun, but also make people think about the power of a vote and the influence it can have in helping improve the world."
Voting ends November 9 and the results will be announced November 12.
Rosario Dawson's movie career includes such films as "Men in Black II," "Sin City," "Rent" and "Eagle Eye," which is currently in theaters.
TripAdvisor and More than Footprints are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.