Online Travel Agencies Delve Deeper into Ad Sales Strategies Travel Weekly October 20, 2008
Expedia's transaction-oriented websites, such as Expedia.com and Hotels.com, attract only about one-third of Expedia Inc.'s advertising and media revenue, the company stated. TripAdvisor, the hotel review network, is Expedia's media star, attracting the other two-thirds. Expedia Inc. is investing heavily in its TripAdvisor business and sees a lot of upside, particularly internationally.
"We see a ton of potential still in the European markets, especially on the Continental markets, where we see more shift going into [cost-per-click-type] advertising," Khosrowshahi said. "TripAdvisor is a very big gateway to more and more travelers on a worldwide basis," he added, alluding to TripAdvisor's presence in the U.S., the U.K., Ireland, France, Germany, Italy and Spain.
호텔, 리조트, 항공권, 베케이션 렌탈, 여행 패키지에 관한 리뷰와 조언 등의 알짜 정보가 있어 완벽한 여행을 계획하고 예약할 수 있습니다!