TripAdvisor Hits 75 Million Reviews And Opinions Milestone
World's Largest Travel Site's Content Increases 50 Percent in the Past Year
Community Also Grows with 32 Million Marketable Members Worldwide
NEWTON, Mass., July 26, 2012 /PRNewswire/ -- TripAdvisor®, the world's largest travel site*, announced that it now features more than 75 million travel reviews and opinions, up from 50 million one year ago. A testament to the site's enduring usefulness and freshness of content, the company also reports remarkable growth in other key areas:
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"By reaching 75 million reviews and opinions on over one and a half million businesses, TripAdvisor content is even more comprehensive and current for travelers who rely on the site for travel planning," said Barbara Messing, chief marketing officer for TripAdvisor. "We remain grateful to our passionate community of travelers around the world whose insights have helped to make the site the invaluable tool that it is today."
Additional Fun Content Facts:
For more information or to view an infographic that captures the growing content and community on TripAdvisor, please visit http://www.tripadvisor.com/InfoCenter-a_ctr.75millionUS.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors.** TripAdvisor Inc.'s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, May 2012
**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, May 2012
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